BIO
Currently based in London, Sroop was born and spent her early life in Birmingham. She moved to New Delhi in her teens where her love for Indian street culture and printed ephemera all started.
From textile to matchbox labels, hair oil to medicine packaging, it was the haphazard printing quality, striking colour palettes, quirky use of typography and visual wit found on every day consumer goods, that now heavily influences her work. Her bizarre illustration style offers a unique cultural insight and aesthetic, pushing forward India's quirky post-colonial design culture into the forefront of modern day western audiences.
Sroop studied Illustration on the BA (Hons) Graphic Design course at Central Saint Martins, graduating in 2009. She won a D&AD Best New Blood award that summer.
Sroop now works as a Freelance Illustrator and is represented by Debut Art illustration agency. She has exhibited across London and Berlin, with her first solo show in January 2011.
She screen prints the majority of her portfolio, selling many of them as limited edition prints and unique one-off pieces.
Please don't hesitate to contact her if you wish to inquire about purchasing a print, working together on future projects, or just to say hello.
From textile to matchbox labels, hair oil to medicine packaging, it was the haphazard printing quality, striking colour palettes, quirky use of typography and visual wit found on every day consumer goods, that now heavily influences her work. Her bizarre illustration style offers a unique cultural insight and aesthetic, pushing forward India's quirky post-colonial design culture into the forefront of modern day western audiences.
Sroop studied Illustration on the BA (Hons) Graphic Design course at Central Saint Martins, graduating in 2009. She won a D&AD Best New Blood award that summer.
Sroop now works as a Freelance Illustrator and is represented by Debut Art illustration agency. She has exhibited across London and Berlin, with her first solo show in January 2011.
She screen prints the majority of her portfolio, selling many of them as limited edition prints and unique one-off pieces.
Please don't hesitate to contact her if you wish to inquire about purchasing a print, working together on future projects, or just to say hello.

