ABOUT
Sroop was born and spent her early life in Birmingham. She moved to New Delhi in her teens where her love for Indian street culture and printed ephemera all started.
From textile to matchbox labels, hair oil to medicine packaging, it was the haphazard printing quality, striking colour palettes, astute use of typography and amiable pigeon-English, that characterizes the quirky visual wit found on every day consumer goods, that now heavily influences her work.
Sroop graduated from Central Saint Martins in 2009 where she studied illustration. She is an avid collector (or phillumenist, if you will!), of old Indian label designs and spent a year writing and illustrating her final year dissertation on matchbox labels originating from India in the 40s/50s/60s which won her a D&AD Best New Blood Talent award in June 09.
All of her illustrations are constructed with an awareness to the screen printing process which not only references the texture and quality of mass printed ephemera, but also enhances the finish and authenticity of her illustrations.
She loves drum&bass and maltesers, and screen prints the majority of her portfolio, selling many of them as limited edition prints.
Please don't hesitate to contact her if you wish to inquire about purchasing a print, working together on future projects, or just to say hello.
From textile to matchbox labels, hair oil to medicine packaging, it was the haphazard printing quality, striking colour palettes, astute use of typography and amiable pigeon-English, that characterizes the quirky visual wit found on every day consumer goods, that now heavily influences her work.
Sroop graduated from Central Saint Martins in 2009 where she studied illustration. She is an avid collector (or phillumenist, if you will!), of old Indian label designs and spent a year writing and illustrating her final year dissertation on matchbox labels originating from India in the 40s/50s/60s which won her a D&AD Best New Blood Talent award in June 09.
All of her illustrations are constructed with an awareness to the screen printing process which not only references the texture and quality of mass printed ephemera, but also enhances the finish and authenticity of her illustrations.
She loves drum&bass and maltesers, and screen prints the majority of her portfolio, selling many of them as limited edition prints.
Please don't hesitate to contact her if you wish to inquire about purchasing a print, working together on future projects, or just to say hello.